Google AdWords is inferior to the technology of my plummeting stock account. “That’s quite an accusation, sir.” Yes, it is. Let’s do a Google AdWords interface review for a moment.
It’s not that we don’t use the new Google AdWords PPC account interface. We do. In fact, we use an MCC (My Client Center) account to manage multiple Pay-per-Click advertising accounts that produce great results for our client’s Internet advertising campaigns. It generates revenue for both our company and theirs on a monthly basis.
AdWords PPC is more effective than the Yellow Pages or any newspapers nowadays. We’ve seen the results when we track the marketing dollars and the leads they produce from each marketing channel. Last year, one of our smaller clients was spending around $2,500 for a large color ad in the phone book, per month.
His Return-On-Marketing (ROM) was dropping drastically. Three years ago, they were receiving about 75-100 new leads per month from the yellow phone book ads. Now, the client has been barely getting 3-4 leads per month from it.
It doesn’t take a business marketing genius to see it’s time to move the marketing cannon and point it in another direction…paid search engine advertising.
Pay-per-click advertising on the Internet was the logical move for our marketing plan. For the record, it has been a very successful solution for generating targeted leads. Let’s get to the meat of why our plummeting stock accounts are better than Google’s AdWords PPC management system. Again, this is a discussion for improvement, not an outright bash.
There are great things about AdWords: Split testing ads to see which keyword ads produce more web leads and Cost-per-Click bidding controls. You can set the keyword bid to a maximum or have Google do the optimizing for you. You can set daily or monthly budgets so you know what’s being spent. You can even schedule the days certain ads show in certain areas of country.
Ah, but here in lies the thorn in the side like a blade from Lancelot to King Arthur.
You can set a monthly budget. Oh, yes! But, that leaves your budget control up to a looser set up.
If you set your bids for daily limits, you get kind of stuck in the mud.
Say you set your pay-per-click advertising bids at $100 dollars per day for a certain Google AdWords campaign. You’ll have a few adgroups in that campaign running everyday. With 30 days in the month you would hit $3,000, IF those ads received the maximum amount of clicks possible everyday within that budget.
That’s not what usually happens since click volume can vary throughout a week or day. Some days may only get 20 clicks while other days may get 60 clicks. This means in order for your Internet business to benefit from those high 60 click days, you’ll need to keep the daily-bid budget high enough to keep showing for up to 60 clicks worth of business or else…
You’ll set the daily budget to low to keep under budget and capture only the 20 clicks, but the other 40 will go to a competitor because you capped your spending limit for the day on your campaign.
So, it would be great if Google’s new interface included a PPC “Budget Tracking Function” (read, Google, READ THIS SUGGESTION) that allows you to set a “Monthly Budget Alert for when your combined budgets add up to your cap for the month, or whatever budget you choose.
This way, the PPC ad campaign budget would hit max, your campaign would stop and it could automatically restart next month. At least we’d be able to cap our monthly budget and have the option to contact our clients for additional funding approval once the current budget is reached.
Our plummeting stock accounts have the basic technology to send emails or a text or both whenever a stock price goes anywhere. Can’t Google have an alert for when an account reaches a certain dollar amount?
So simple, yet Google AdWords makes us manually watch each account like a PPC scientist (by the way, do other people feel like we over-capitalize our ppc acronym too much?).
So after years of advertising on the Internet and doing a thorough review of the new Google AdWords interface….it’s fair to say the behemoth still has room to grow…and it’s still a great way to generate Internet leads.
This Google AdWords review was written by the CEO of Business Oceans Internet Marketing Services. May your profits be large and your rankings be high.