Email Marketing That Converts
Targeted, beautifully designed email campaigns that nurture leads, build relationships and drive sustainable revenue growth.
Targeted, beautifully designed email campaigns that nurture leads, build relationships and drive sustainable revenue growth.
£42
return for every £1 spent — highest ROI of any channel
4B
daily email users worldwide and growing
40x
more effective than social at acquiring new customers
60%
of consumers prefer to be contacted by brands via email
Goal setting, audience segmentation and content calendar planning — ensuring every campaign has a clear purpose, a defined audience and measurable success criteria before a single email is written.
Mobile-responsive, brand-aligned email templates that render perfectly in every inbox. From Gmail to Outlook, we test across all major clients to ensure your emails always look exactly as intended.
List hygiene, segmentation, import/export and GDPR-compliant opt-in management. A clean, well-segmented list delivers dramatically better open rates, engagement and deliverability than a bloated, unmanaged one.
Compelling subject lines that get opened, engaging body copy that gets read and clear calls to action that get clicked. Every word earns its place and every email is written to convert.
Welcome flows, abandoned cart recovery, re-engagement campaigns and post-purchase sequences — automated email journeys that work around the clock to nurture and convert your audience.
Open rates, click rates and conversions tracked and reported monthly. We continuously A/B test subject lines, send times, content formats and CTAs to ensure every campaign outperforms the last.
Regular value-add content to keep your audience engaged, informed and thinking of you when they're ready to buy. The foundation of any long-term email marketing programme.
Automated email flows that guide prospects through your sales funnel at their own pace — building trust, addressing objections and delivering the right message at the right moment.
Sales, product launches, seasonal offers and events — designed to convert. We balance urgency and value to drive action without eroding long-term subscriber trust.
Win back lapsed subscribers before they disengage permanently. Targeted re-engagement sequences identify inactive contacts and deliver personalised content designed to rekindle interest.
Our eMarketing campaigns go beyond individual emails — we build comprehensive, multi-touch programmes that move prospects through every stage of the customer journey.
We begin by attracting the right audience through targeted campaigns and compelling lead magnets, then capture their details with GDPR-compliant opt-in processes. From there, carefully crafted nurture sequences build trust and educate prospects about your products and services.
At the conversion stage, we deploy timely promotional campaigns and personalised offers that turn warm leads into paying customers. But the relationship doesn't end there — post-purchase sequences, loyalty content and referral programmes transform customers into advocates, driving sustainable growth through word-of-mouth and repeat business.
The result is an email marketing ecosystem that generates consistent, predictable revenue — not a scattergun approach of occasional bulk sends.
Drive targeted traffic through lead magnets, gated content and sign-up incentives.
Convert visitors to subscribers with compliant opt-in forms and double confirmation.
Build trust and educate prospects with value-driven automated email sequences.
Deploy timely offers and personalised campaigns that turn prospects into customers.
Post-purchase sequences and loyalty content turn customers into long-term advocates.
Email marketing compliance is not optional — it is a legal requirement under UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Getting it wrong risks significant fines and irreparable damage to your brand reputation.
We build compliance into every aspect of our email marketing work — from the way we collect consent to how we manage suppressions and handle data subject requests. Every campaign we send meets the ICO's requirements for lawful, fair and transparent processing of personal data.
Compliant email marketing isn't just about legal protection — it's also better marketing. Opted-in, engaged subscribers deliver dramatically higher open rates, click rates and conversion rates than any bought or scraped list ever could.
Industry-leading platform for SME email marketing with powerful automation and reporting tools.
Advanced e-commerce email marketing with deep Shopify integration and sophisticated segmentation.
Beautiful email design tools and powerful analytics for brands that prioritise visual quality.
Full CRM integration for businesses that want email marketing tightly connected to their sales pipeline.
Reliable, easy-to-use platform ideal for small businesses getting started with email marketing.
Our own custom mailing list application — built for Kentmedia clients, from just £29/month.
View Newsletter Campaign ManagerLooking for an affordable, purpose-built mailing list solution? The Newsletter Campaign Manager is available from just £29/month — built by Kentmedia for Kentmedia clients.
We build email lists organically through compliant, consent-based methods. This includes website sign-up forms with compelling incentives (lead magnets, discounts, exclusive content), checkout opt-ins for e-commerce sites, landing page campaigns, and social media lead generation ads. We never buy or rent email lists — purchased lists deliver poor results, damage deliverability and create significant GDPR liability.
Industry average open rates typically range from 20–30%, though this varies considerably by sector, list quality and send frequency. Well-maintained, properly segmented lists with compelling subject lines consistently outperform these averages. We set realistic benchmarks based on your industry at the start of each engagement and work continuously to improve them through A/B testing and list hygiene.
There is no universal answer — the right frequency depends on your audience, your content and your sector. Most businesses see the best results with one to two campaigns per week, supplemented by automated sequences. The most important principle is consistency: a predictable cadence that subscribers can expect is more effective than irregular bulk sends. We test frequency as part of our optimisation process and let the data guide the decision.
Yes. We handle the complete technical setup including platform configuration, domain authentication (SPF, DKIM and DMARC records), sign-up form installation, automation workflow configuration and integration with your website and CRM. We also manage ongoing technical maintenance — monitoring deliverability, clearing bounces and keeping your sending reputation in good health.
Email marketing is fully compliant with UK GDPR when conducted correctly. The key requirements are lawful basis for processing (typically explicit consent for marketing emails), clear and accessible unsubscribe mechanisms, honest sender identification and data retention policies. All Kentmedia email campaigns are built on these foundations. We also provide guidance on your privacy policy and cookie consent to ensure full regulatory alignment.