A large-scale property developer needed a site that could sell a whole community, not just a house — a filterable plot search, an interactive site plan, a dedicated page per property style, and a sales-team CRM to run the entire journey from first viewing to moving in.
The RiverBank is Hopfield Developments' flagship Phase One site — 140 new homes ranging from 2 bed apartments to 4 bed detached family houses, arranged around a central park and a dedicated retail hub, backing onto a tree-lined river path. A development this size needed a site that felt like a premium developer brand from the first scroll — a floating, curved-corner navigation, a full-height hero pairing the RiverBank name with an overlaid family lifestyle shot, and a "Find your ideal home" search sitting right underneath it.
From there, buyers can browse a live plot grid filtered by property type, price and status, or explore an interactive site plan — click a marker for the flats, the mews terraces, the detached homes or the show home itself, and it jumps straight to that part of the development. Every property type gets its own detail page, complete with a 3D isometric room layout and a chance to personalise kitchen, door and colour finishes before completion.
Behind the scenes, Hopfield's sales team needed one system to run the whole customer journey — from a first viewing booking through mortgage approval to moving in — without juggling spreadsheets across a multi-phase pipeline that will eventually cover Millbrook Green and Orchard Fields too.
An open, centred layout — never full width — with fresh, warm imagery throughout, from the first search to the finished house.
A curved, floating navigation over a full-height RiverBank hero, a "Find your ideal home" search with type and price filters, and a single row of featured property cards straight underneath.
The RiverBank sits as the featured, "Now Selling" development, with Millbrook Green and Orchard Fields shown as upcoming sites — built so Hopfield can bring a whole portfolio online, not just one site.
An interactive site plan with clickable markers for every part of the development, paired with a live plot grid filterable by type, price and status — Available, Reserved or Sold, at a glance.
Each house type gets its own page — a 3D isometric room layout, kitchen and door style options to personalise before completion, and a sticky sidebar to book a viewing without leaving the page.
From first viewing to moving in, across every plot and every phase — run by the sales team from a single dashboard.
Total properties, availability, upcoming viewings and sales at a glance, with a recent-viewing-requests table and a development switcher ready for Millbrook Green and Orchard Fields once they launch.
Every plot, priced and tracked by customer journey stage — Mortgage Approved, Contracts Exchanged, Completed — with one click to mark a plot Reserved or Sold as the sales pipeline moves.
Every viewing request logged the moment it's booked online, with confirm, reschedule and cancel actions the sales team can action in one click — no separate diary to keep in sync.
A quick-view modal for any booking — property photo, plot number, time and status — with customer contact details blurred by default and revealed only with a deliberate click, built in as standard.
No campaign has run for Hopfield Developments yet — here's the SEO and social approach we'd apply for a large-scale, family-focused new-homes developer.
Schema.org Residence and Offer markup on every plot type — price, bedroom count and availability status — surfacing rich results for "new homes" searches direct from Google.
A Business Profile for the onsite show home and retail hub, with opening times and booking-linked "View a Home" action, targeting local-pack searches for "new homes Herefordshire".
Dedicated pages matching exact search intent — "3 bed detached homes Herefordshire", "new build flats near me" — each pointed straight at the relevant plot filter and booking form.
Structured plot data feeding straight into Rightmove, Zoopla and OnTheMarket listings, so every portal enquiry lands back on the same site, plot page and CRM.
Disciplined lazy-loading and image compression across every property photo, floor plan and site-plan render, keeping load times fast under Google's current ranking signals.
Content structured around natural, conversational queries — "new homes near me with a garden", "3 bedroom houses for sale Herefordshire" — matching how voice and mobile search actually phrase a house hunt.
Regular drone flyovers of the site as roads, homes and the central park take shape — genuinely compelling content that builds buyer confidence long before Phase One completes.
Countdown Stories and posts ahead of each new plot release, driving registrations of interest before a house type even goes live on the site.
A filmed walkthrough of the fully dressed show home, giving remote buyers the feel of a viewing before they've booked one — shareable, and built for the "can't visit yet" audience.
Meta retargeting toward anyone who viewed a specific plot type but didn't book a viewing — a high-intent audience for a considered, high-value purchase.
Move-in day features and homeowner testimonials, like the RiverBank families already sharing their reservation-to-move-in stories, reshared as authentic proof alongside the professional photography.
Automated, branded email nudges tied to each stage of the CRM journey — viewing reminders, mortgage-progress check-ins, move-in countdowns — keeping buyers warm across a sales cycle that can run for months.
A single-phase site with a handful of plots doesn't need the same platform as a 140-home, multi-phase pipeline — we scope the build to match. Every site launches with solid foundations for future growth.
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