A four-office Kent law firm rebuilt with a full-service personal and commercial legal website, a free-consultation booking path, and a staff intranet covering compliance updates, onboarding and the department directory.
B&M Solicitors has practised across Kent since 1986, from a single Canterbury office to four regional branches — Canterbury, Ramsgate, Ashford and Maidstone — each staffed with 2 senior partners and dedicated teams of solicitors and junior legal professionals. The firm's previous site content had been lost to storage failure, so the brief was a clean rebuild: a floating logo-and-nav header over a four-slide hero (Personal Legal, Commercial Legal, Wills & Probate, Employment Law), overlaid service cards, and a "Who We Are" section introducing the four-office structure — all in a colour scheme built to feel established without being stuffy: a deep green (#386641) and warm cream (#F2E8CF) base, a terracotta red (#BC4749) for CTAs and focus panels, and a green-to-lime highlight (#6A994E, hover #A7C957) for buttons, set against light-grey section backgrounds.
Beyond the marketing site, the brief covered a dedicated Personal Legal service page — SEO-friendly intro copy, a bulleted eight-service list, a free 30-minute consultation CTA banner and named team profiles for the Head of Personal Law and two associate solicitors — plus a staff intranet so new starters at any of the four offices can onboard without an email chain.
The intranet became the backbone of that onboarding: a dashboard surfacing compliance updates, firm news and practice-direction changes, a new-starter feed, and a ten-department directory — from Conveyancing and Family & Care to IT Support & Facilities — so any solicitor can find the right policy or contact in one login.
A visual language that carries the firm's established green-and-cream identity from the homepage hero through to every practice-area page.
A floating logo-and-nav header sits above a 450px-deep, four-slide hero cycling Personal Legal, Commercial Legal, Wills & Probate and Employment Law — each slide with its own headline, standfirst and call to action.
Four service cards — Personal Legal, Commercial Legal, Wills & Probate, Employment Law — overlaid across the base of the hero, leading straight into the "Established in 1986" heritage introduction below.
SEO-friendly intro copy, an eight-item service list from Family Law & Divorce to Lasting Powers of Attorney, a free 30-minute consultation CTA banner, and profile cards for the Head of Personal Law and two associate solicitors.
Compliance updates, new-starter announcements and a ten-department directory all live in one staff intranet — built so a solicitor joining any of the four offices can onboard without an email chain.
A Recent Legal Updates feed tagged by Compliance, Firm News and Practice Direction — including a live AML procedure update — alongside a New Arrivals feed introducing each starter's name, role and department the moment they join.
One click from the dashboard to every department a new solicitor needs, regardless of which of the four offices they're based in:
No campaign has run for B&M Solicitors yet — here's the SEO and social approach we'd apply for a long-established, multi-office law firm serving both individuals and businesses.
Schema.org LegalService/Attorney markup for each of the four offices, so "solicitors near me" and similar searches can resolve to the nearest branch rather than a single generic listing.
Separate, fully optimised Business Profiles for Canterbury, Ramsgate, Ashford and Maidstone, targeting local-pack searches like "conveyancing solicitor Canterbury" and "employment law Maidstone".
Dedicated pages for residential conveyancing, family law & divorce, wills & probate and employment tribunal representation, rather than one generic services page — each ending on the free-consultation CTA.
Every solicitor profile carrying real credentials — SRA number, specialisms, years qualified — the author-expertise signal Google increasingly expects for Your-Money-Or-Your-Life legal content.
Plain-English answers to "how long does conveyancing take" and "what is a Lasting Power of Attorney" style queries, aimed squarely at featured-snippet real estate above the fold.
A structured request-a-review flow triggered on case closure, since trust signals weigh heavily on conversion for a search category Google treats as Your-Money-Or-Your-Life.
Sixty-second, plain-English breakdowns of common legal questions — probate timelines, tenancy disputes, redundancy rights — the lowest-friction way to demonstrate expertise before a visitor ever calls.
Anonymised, consent-led success stories showing real outcomes for personal and commercial clients — proof over promises, in a sector where trust is the entire sale.
Short profile posts introducing solicitors and senior partners office by office, putting a real face to Canterbury, Ramsgate, Ashford and Maidstone rather than one faceless national brand.
Meta and LinkedIn retargeting toward anyone who started but didn't finish booking the free 30-minute consultation, recovering warm leads with a direct nudge to rebook.
Local sponsorships and pro-bono advice clinics across all four towns, reinforcing "established local firm" positioning against national legal chains.
Thought-leadership posts aimed at business owners — employment law changes, commercial contract pitfalls — since commercial clients skew toward LinkedIn over Instagram or TikTok.
A single-office practice doesn't need the same platform as a four-branch firm running staff onboarding across every location — we scope the build to match. Every site launches with solid foundations for future growth.
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