Project Snapshot

  • ClientAJ Hair & Beauty Salon
  • SectorHair, Beauty & Wellness
  • PackageSalon & Beauty Turnkey Site
  • PlatformKentmedia Turnkey WordPress Build + Bespoke Ecom & CRM Option
  • ServicesOnline Booking, Treatment Menu, 50-Product Shop, Customer CRM, Newsletter & Voucher Automation
AJ Hair & Beauty Salon homepage hero with Hair, Beauty, Nails, Massage and Piercing navigation
The Package

A turnkey site built for modern luxury salon life

AJ Hair & Beauty Salon — Anita and Jules' unisex hair and beauty destination — needed a site that matched an 8-seat styling salon, four private beauty rooms and two dedicated massage rooms with the same soft-luxury, spa-meets-boutique feel in person. The homepage leads with a cinematic hero straight into dedicated Hair, Ladies Hair, Beauty and Massage pages, each built around a photo-led treatment menu with pricing, durations and a "Book Now" action rather than a static price list.

Behind the treatment menu sits a full retail shop — around 50 products across GHD, Wahl and celebrity beauty lines, with search, filters, a wishlist, customer reviews and click & collect, plus a digital gift voucher scheme with custom values and email delivery.

This build is offered as a turnkey WordPress package for salons that want the same booking-and-shop storefront live fast, and it also demonstrates how far the platform scales — the version shown here is the fully bespoke build, complete with a customer CRM, appointment history, newsletter automation and voucher management behind the scenes.

If you like the look

We can build a template or Theme for you to use.

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The Build

Every treatment, booking-ready

A soft-blush, photo-first design that carries the same relaxed salon feel from the homepage through to checkout.

AJ Hair & Beauty Salon homepage hero with Book Appointment and Shop Products calls to action
Homepage

A cinematic hero introducing Anita & Jules, straight into a "Why Choose AJ" icon row and quick links into every treatment category.

AJ Hair & Beauty Salon Hair Services page with treatment gallery and pricing
Hair Services

Unisex cuts, colouring, balayage, perms and styling, each with a description, duration, pricing and a direct Book Now action.

AJ Hair & Beauty Salon Ladies Hair page with styling gallery
Ladies Hair

A dedicated ladies styling gallery and price tiers — Graduate through Artistic Designer — set out clearly against every cut, style and re-style option.

AJ Hair & Beauty Salon Beauty Services page with waxing, nails, lashes and brows
Beauty Services

Waxing, nails, lashes, brows, facials and intimate treatments laid out as bookable feature cards for both male and female clients.

AJ Hair & Beauty Salon Massage page showing the treatment rooms
Massage

Relaxation, deep tissue, aromatherapy and sports massage, with the two dedicated treatment rooms shown so a nervous first-timer knows exactly what to expect.

AJ Hair & Beauty Salon online shop with GHD, Wahl and celebrity beauty product ranges
Online Shop

Around 50 products across hair care, beauty, electrical styling and gift sets, with search, filters, a wishlist and secure checkout.

Behind the Reception Desk

Every client, order and offer in one place

A dedicated admin dashboard sitting behind the storefront, so Anita and Jules' team can manage customers, stock, vouchers and newsletters without touching code.

AJ Hair & Beauty Salon admin dashboard overview
Dashboard Overview

A single at-a-glance view of appointments, orders and salon performance the moment the team logs in.

AJ Hair & Beauty Salon customer CRM dashboard with treatment history
Customer CRM

Full customer records — treatment history, allergies, marketing preferences and purchase history — searchable in seconds at the reception desk.

AJ Hair & Beauty Salon newsletter management dashboard
Newsletter Management

Customer segmentation and automated campaigns for birthday offers, promotions and appointment reminders, sent straight from the dashboard.

AJ Hair & Beauty Salon stock management dashboard
Stock Management

Live inventory across all ~50 retail products, synchronised between in-salon till sales and the online shop.

AJ Hair & Beauty Salon gift voucher management dashboard
Voucher & Loyalty Scheme

Digital gift vouchers with custom values alongside a loyalty points scheme, redeemable against treatments, products and birthday gifts.

Example of Strategies SEO & Social Media

Getting found, and filling the appointment book

No campaign has run for AJ Hair & Beauty Salon yet — here's the SEO and social approach we'd apply for a unisex hair, beauty and massage salon.

SEO

Targeting local, high-intent searches like "hair salon near me" and "balayage colourist", matched to the Hair, Beauty and Massage pages that already exist on the site.

Service schema markup on every treatment — price, duration and category — so Google can surface rich results straight from a search for "balayage" or "deep tissue massage".

A Business Profile with an appointment-booking action, opening hours and photos of the salon interior, built for local-pack visibility.

Descriptive alt text and captions on transformation photography, targeting image-search traffic for cuts, colour and styling results.

Optimised titles and descriptions across the GHD, Wahl and celebrity beauty ranges, catching brand and product searches that lead straight to checkout.

Aggregate rating markup pulled from the shop's customer reviews, showing star ratings directly in search results before a click ever happens.

Social Media

Before-and-after Reels of cuts, colour and styling — the single most shareable format for a salon, driving both reach and direct bookings.

Short video tours of the styling chairs, beauty rooms and massage rooms, easing first-visit nerves before a client ever walks in.

Seasonal pushes for the digital gift voucher scheme — birthdays, Mother's Day, Christmas — pointed straight at the shop's voucher flow.

Genuine shop and treatment reviews reshared as Stories and posts, turning existing customer feedback into fresh, authentic content.

Meta retargeting toward anyone who browsed Hair, Beauty or Massage but didn't book, bringing them back with a direct booking link.

GHD and Wahl products tagged directly in posts and Reels, turning styling content into a one-tap route through to the online shop.

Platform Options

Ready to launch, out of the box

Every Kentmedia Turnkey Site scales from a ready-to-launch WordPress build up to a fully bespoke build — CRM dashboard included — whenever you're ready for one. Every site launches with solid foundations for future growth.

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Domain Name

Registered with protection

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Secure Web Hosting

SSL, DNS, DDoS & SPAM protection

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Email Accounts

Professional email with unlimited forwarding

WordPress Build

  • Homepage & Treatment Pages
  • Online Booking
  • 50-Product Retail Shop
  • Fast, Ready-to-Launch WordPress Build
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Bespoke Build

  • Customer CRM & Appointment History
  • Live Online Booking & Automated Reminders
  • Newsletter, Loyalty & Gift Voucher Automation
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