On the internet things change fast and it's because of this that people often panic when they receive an email off someone telling them a strategy or monetization method no longer works as well as it used to. Some even go to extremes and tell you that a way to monetize your website no longer works at all. In this article I am going to detail why this sometimes happens and whether AdSense is still an effective way to monetize your websites with contextual advertising.
Beware of Propaganda with a Motive
Chances are you are on a number of lists where marketers send you messages. Often they are selling you something, so sometimes in order to portray something in a more favorable light they will tell you that some other method or technique is no longer effective. This makes the other method they are about to explain which references a product or service, look much more attractive.
Of course, the other reason a marketer will tell you something no longer works as well, is simply because that is the case and it applies. Your job is to bottom-line any conflicting information to reach the most likely conclusion. Do you know how to do that? The answer is to test it out for yourself or consult someone who uses that strategy, technique or monetization method on a daily basis.
Google AdSense Is Alive and Kicking
What you need to bear in mind here is that AdSense is run by the largest search engine in the world, so unless they decided to discontinue it for some reason, it's going to continue to be a viable monetization method for the foreseeable future. Since there are no shortage of advertisers for competitive terms, there will always be revenue opportunities as a publisher as long as the partnership opportunity exists.
Factor In Contingency Plans
Although you can make a good income monetizing your sites with Adsense, don't rely solely on this one revenue stream alone. Also don't get caught in the trap of building websites purely for AdSense revenue and nothing else. Instead focus on building an online business which will generate growing cashflow over time. Where possible, also build a list if the niche you are in lends itself to building a relationship with your audience. This may seem like extra work but it will add real stability to your business and make it less dependent on organic search engine traffic.