You know all those RTA web leads you keep getting asked to buy, exactly how are they generated? Well, here is how.
Billions of people surf the net everyday and despite what you may have been lead to believe, it isn’t just about FaceSpace and YouTwit! People use the internet because they are looking for information. It is free it, is fast and with the constant monitoring by the search engines, especially Google, it is incredibly accurate.
Yellow pages are dying, local papers are struggling and radio as well as television is reporting a huge drop in revenue. The medium of choice for both advertisers and consumers is now the internet.
The savviest advertisers are taking immediate advantage of this. They are placing adverts in text, video and audio format directly in front of prospective buyers and generating shed loads of leads as the client fills out their details online.
So in terms of road traffic accident claims, the prospective client will search for help in making a claim and then, as if by magic, an advert will appear. An advert that answers all their questions, gives them extra information and them offers them an instant solution.
So there you go. Exactly how RTA web leads are generated. Using technology to identify what potential clients are looking for and putting the solution under their nose. Bingo, their questions are answered and they fill in their details to move the claim forward.
Now if you are a CMC or a legal practice it just gets better. There are all sorts of compliance issues that affect leads which are referred to solicitors. It is an absolute no-no to solicit or coerce enquiries from potential clients. But because the client has entered their own details on the web, the leads are fully compliant.
So next time you are offered some RTA web leads, you might just want to give them some serious consideration.