Television shows and movie production companies are jumping on the social media bandwagon along with Facebook, for PR. Since these sites starting sprouting up a couple years ago, these companies have started with a website that was rather outdated and have since started the process of building a completely new site, added in a blog, a Facebook fan page and a Twitter account. Anyone starting on the Internet marketing path today, should be following these steps at a minimum.
The difficulty new ventures have is getting the word out to their guests that they have these profiles – they have added the “Follow Us” banners to their homepage and are currently working on printing up inserts with the Facebook & Twitter URLs to hand out to their guests with their books and brochures at conference. This proves that it is not just a good idea to develop these sites for marketing, but you must also learn how to operate them for high-level traffic.
Because many television shows using these strategies they center their initial efforts around a blog and feature extensive texting, they have decided to use technology to their advantage and are attempting to reach out to their desired demographic (teens and 20-somethings) via Facebook. What they have eventually found out was that the average demographic on FB is actually a bit older. They find that Facebook is a new frontier for 30-somethings and so they promote their shows extensively there as well.
They use their Facebook page to promote upcoming events, to show off recent press they have received, to invite discussion on current topics related to their company, and to offer special discount codes and promotions for their fans.
Once an advertisement budget is allotted to Facebook advertising – they run ads for their website. These campaigns typically fair very well as they can be specific to their target demographic audience.
Once Facebook is mastered, companies use their blog, Facebook, and Twitter in sync, posting articles and blurbs on all 3 accounts automatically. They find Twitter to be an excellent tool for PR and communication as it provides a form of contact that you may not easily be able to find on the company’s website – they have been able to reach out to writers/editors from great media sources and have even been able to establish relationships with actors and actresses as a result.
If you have followed along with this article you have noticed that these companies have systematically added new strategies and techniques to draw in traffic to their website via social media sites such as Facebook. They do not leave it to chance and learning on the fly, they have taken the time to prepare a media plan, learn all they can about using new media tools, then put it into action.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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