If you want your online business to reach out to as many people as you expected, you should ensure that you choose the right server host for putting up your website. You might have designed your website in the most professional way; however, if you don’t host it properly, the purpose of setting up the site gets defeated. Hence, spend enough time and research before you choose the right web hosting company to partner with, as making a slight mistake here can prove to be disastrous for your business. Listed below are some of the common mistakes that businesses make while choosing server hosts.
1. Trusting server hosts that charge you very low rates
Yes, the idea of choosing a server host that offers to host your website for a very low charge does sound attractive; however, when you come across such offers, it should ring an alarm bell in your mind. Most of the times, the hosting servers could offer you low rates in return for a share of your business’ profits or could place too advertisement banners on your site, thereby driving away your clients from visiting your website. When your web hosting company offers such ridiculously low prices for their services, you need to be sure that there are no hidden terms that would come back to haunt you later.
2. Choosing a hosting server that offers technical support
More often than not, businesses feel that a web hosting company’s main job is just to host their website. However, that is only the tip of the iceberg. A good server host should offer you technical support 24/7 when you face any problems like troubleshooting, hanging, server problems, increasing traffic and other relevant issues. When your website doesn’t function properly and when your end users are not able to view the content that you have posted there, there is no point in having a website in the first place, isn’t it? So, choose a server host that offers you technical expertise when things go wrong.
3. Choosing hosts that restrict certain services
If you want your online business to run successfully, you should have access to the basic internet tools. When you get quotes and details from your server hosts, ensure you check for the tools that they are offering you for hosting your website. Some of the must-have tools are multiple email accounts, statistics of web usage, URL redirection, secure servers, dedicated hosting, auto-responders and web space allocation. You should know the difference between must-have and good to have services so that your server host cannot exploit you.
Ask some basic questions to your server hosts so that you will get to know how much they understand the nature of your business and how they plan to allocate space to your site on their servers. You should do all that it takes to ensure that your target audience gets full visibility of your website. Never fall into the temptation of low prices or free webspace, because this can ruin your business forever.