Are you buying Solo Ads?
Read this before diving deep into this traffic getting method.
Solo Ads is my favorite method in getting traffic and there are few reasons for that.
I love Solo Ads because:
• I can scale it.
• I can get it fast.
• I can make it consistent.
• And the most important part for me is the leads.
When buying solo ads, you will always get more leads than you can expect from regular PPC campaign (especially if you are a newbie in the industry). This happens because a Solo Ad vendor has an established relationship with his list and basically what happens is this… the vendor tells his list “go and check this offer”, and they immediately go and check it out because they trust him completely. However, before you start jumping to different vendors and buying tons of clicks, there are a few rules that you need to follow in order to get good quality traffic and not lose your money.
Below are the rules that I personally follow each time I buy a solo ads.
1) Find a good Vendor.
This is not really hard to do. Search Facebook for “solo ads testimonials”, join a few groups that you will find in the search results then start reading the testimonials about different vendors. Usually a testimonial will look like this
Seller: Solo vendor name
Clicks ordered: 500
Clicks received: 550
Tier 1: 95%
Comment: blah, blah, blah…
When reading testimonials you need to focus on four main points.
I) What is the percentage of clicks over delivery?
Everybody loves over delivery. Usually vendors give 10% over delivery to their customers.
ii) What is the Average opt in rate?
I will not buy solo from a vendor who gets testimonials with less than 30% opt in rates.
iii) Tier 1 –
Make sure your vendor’s traffic comes from top tier countries… less than 85% tier 1 is not good for you. If you are selling something online, you want to sell it to people with credit cards and buying ability. For higher tier 1 you probably will pay more money, which means your CPC (cost per click) will be more expensive.
iv) Do you see “Sales” in the testimonials?
If the vendor has testimonial with sales, it means that he has buyers’ list.
So, as you can see from the examples above that you don’t have to be a genius to understand that if the four main points are reached then this is a good testimonial.
When reading testimonials, you will also have to look at the profile of people who post these testimonials to make sure that they are not fake profiles. This does not usually happen but I just want to inform you about the probability so you will be careful. All fake profiles have similar patterns so here are some ways you can spot them; you can check it by looking at;
a) The date the profile created.
b) The number or amount of friends.
c) The number of personal photos.
d) The number of posts on the timeline and common activity of the user.
You should open your notepad and write down the name of the vendor(s) that you think is good. Also, keep on looking for testimonials. If you see the same names over and over again and you see that same vendor gets good testimonials time after time, this is a sign that the vendor is very good and you can try him.
2) Contact the Vendor.
You can do it via Facebook, try to add him to your friends’ list. It’s always good to have friends, right? However, you will have to ask the vendor some very important questions.
Here are the questions you have to ask him and in this order too;
1) What niches does his list apply to?
You can’t promote MMO “money making online” niche products to the list full of people who want to lose a few pounds, makes sense? Good! A good vendor will segment his list to different niches and sub niches. So for example, there is MMO “make money online” niche, there is IM (internet marketing) there is Bizop (business opportunities). These 3 niches can apply to you if you are promoting any product that helps make money online, or educates people on how to make money, or even if you are promoting a kind of online tool (can be good for IM niche).
2) Does he have a website?
Usually they all have a websites, and inside the website you will find tons of testimonials, and also prices for different solo ad packages.
3) When can the vendor schedule X amount of clicks for you?
If the vendor says that he can deliver the clicks today, or immediately, this is not a good sign, it means that the vendor does not have orders for some reason. For good vendors you could wait for some time, even up to 1-2 weeks. However, if the vendor says 2-3 days to start the delivery then it will be pretty good.
4) How long it will take to deliver to you X amount of clicks?
As I said before, I want the traffic to flow fast so if I order 300 clicks I don’t want to wait a week before all the clicks I ordered are delivered. Usually you can get 300 clicks within 1-2 days.
5) Can he give kind of guarantee on options?
Some vendors will of guarantee options. In fact, I personally got refunds few times because vendors’ traffic didn’t convert to leads. (Of course you have to check that your funnel is set correctly)
6) Who provides the swipe?
You want to make sure that your message is matching the market. If the vendor tells you that he will not accept your swipes, keep on looking for other vendors. Sometimes, a vendor can say that he will take a look at your swipe and let you know if he will make some changes… to be honest, sometimes those changes are made for good. A vendor can take your swipe and:
a. Recreate it in the way that it will look more professional
b. Each vendor has his own manner of talking with his list, so he might change it a little bit so the swipe will match his manners and still match the message to the market.
Whatever you will decide to do with the swipe;
7) Ask vendor if you can opt in to his list.
There is no reason for the vendor to deny this request, but it will allow you to see the actual message that the vendor sends to his list. So, if vendor says that he accepts your swipe and then in fact sends his own swipe instead which is totally different message from yours, then you can kick his a$$.
8) Ask the vendor if he will provide 3rd party tracking source for you.
So besides your own tracking tools you will be able to track the clicks he sends also from his tool.
Last few tips
1. Always test the vendors with a small amount of clicks before you scale.
2. The best amount to test is to order 300 clicks at the beginning.
3. Know your numbers, how much opt ins you got from the vendor? How many converted to sales?
4. What are the prices? If some vendor provides you clicks under 0.35 cent per click, stay away from him, 0.35 is the lowest price for good vendors, but you can find a different price range and it can be evened up to $2 per click.
5. A good vendor will segment his list, so when you will receive leads, be sure that 95% of those people never saw this offer before.
6. Don’t be afraid of bots. Tracking software can detect 99% of bot clicks.
7. Always pay with your credit card, or if you have PayPal account, make sure your transactions are going through your credit card and not from PayPal balance. The reason for this is because if you have some issues with the vendor and you want to get refunds, it will be very difficult to do so via PayPal, but it will be much easier to contact your credit card company and ask them for help.
8. Remember, a good vendor will never risk his reputation and send you fake clicks.
9. Remember, that a good vendor will always refund you if you had some serious issue, just not to risk his reputation.
Last tip… don’t be scared of Solo Ads, this is the best traffic for beginners and pros.
And of course there is always risks that you take when you are buying solos, but always remember this great quote “no pain, no gain”
Share the Wealth!